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Client Contact: Craig Pickles TYM America 717-540-5618 ext 303
PR Contact: Barbara Swartz Kauffman KAUFFMAN CREATIVE SERVICES INC 717-838-3668

TYM TRACTOR JOINS RANKS OF PHOTOGRAPHER’S AUTOMOTIVE PROWESS

Bugatti. Pierce Arrow. Mercedes-Benz. Rolls-Royce. The TYM K-2 Series of Tractor. When TYM America needed product photography of its Korean Import Tractors for collateral sales materials, the TYM team contracted with the internationally known professional noted for his acumen in lighting and creative imaging, Michael Furman.

(Harrisburg PA. . . . JANUARY 2006) When Volvo launched its front wheel drive cars, Nissan the Altima and Quest models, even the Mercedes CLK and BMW 7-series, they called on a photographer who is internationally known for his automotive style, Michael Furman. So when TYM America needed product photography to introduce the new TYM America K2 line of tractors and its accessories to the United States, the first call they made was to Michael Furman.

“I started by surfing the web for photographers and was drawn to the photography of Michael Furman,” said Craig Pickles, president of TYM America’s importer, AmericanJawa. “When Michael and I met and he showed me his coffee table book of Ralph Lauren’s automobile collection as his “sample portfolio,” I knew I found who I was looking for.”

In the past five years, TYM cornered 10% of the tractor market in the United Kingdom, and now they are poised to launch its range of high quality advanced design tractors in the United States. To do that, they are preparing an integrated marketing and public relations campaign requiring a variety of materials—first and foremost of which are quality photographs of the products themselves.

“A picture is worth thousands of words,” said Pickles. “Our tractors are unique for they are crafted with unique lines and in any color imaginable, so we required photography that reflects the quality and uniqueness of the product.”

Michael Furman, principal in Michael Furman Photographer, LTD., located in Philadelphia, PA., has taken a life-long love of photography and created a professional career working for top automotive clients and their agencies. While he was trained on the traditional formats of film, he has become a master of digital imaging. His specialty is in studio lighting and has one of the best equipped studios specifically designed for these large products and the conditions needed to show them ‘in the best light.’

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ADD ONE: FURMAN PHOTOGRPAHY

“Dave Phillips, my digital artist, and I review the possibilities before starting an assignment,” said Furman. “While some photographers look to create other worldly scenes with their digital capability, Dave and I usually try a more subtle approach. Often times our use of multiple images and compositing circumvents the impracticalities of straight photography. It may take quite a number of smaller shots to build the final image.”

The list of Furman’s subjects is extensive, comprised of the classics from Bugatti, Pierce Arrow, Cord, DuPont, Minerva, Franklin, Scarab, and Kissel, to the LaSalle, Chrysler, Delahaye, Delage, Duesenberg, Bentley, Cadillac, Lincoln, Alfa Romeo, Mercedes Benz, Packard, Auburn, and Talbot-Lago. The list is always growing and now includes helicopters and ocean- going sailing yachts.

The TYM Tractor is not the first tractor shoot for Furman’s studio however. They have worked for Case Tractor and Ingersoll-Rand, as well as Mack’s Vision Truck line.

“We delivered a truckload of our tractor models to Furman’s studio in Philadelphia, and had personnel there for each day of the shoot to clean and prepare each piece,” said Pickles. “The studio shoot itself took two weeks.”

The first models Furman and Phillips photographed were those to be introduced first in 2006, the T233 and T273 which are 23 hp and 27 hp respectively. The TYM K6 2006 models came next, featuring the newly fitted Turbo Caterpillar engines. Concluding the shoot was a variety of accessories and attachments including the TYM front loaders and TYM TMF series of mowers.

The Furman creative team is currently in the final stages for delivery. According to Phillips, the client will receive finished files, assembled and retouched for optimum reproduction.

Premium products without the premium price tag is what TYM is all about. The moniker, QualiTYMatters, says it all. For more product information, to receive materials when they are ready or to distribute TYM tractors in America, contact TYM America, American Jawa, Limited, 7301 Allentown Blvd., Harrisburg, PA 17112, call 717-540-5618, or visit the web at www.TYM-America.com

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