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Client Contact:
Craig Pickles
TYM America
717-540-5618 ext 303
PR Contact:
Barbara Swartz Kauffman
KAUFFMAN CREATIVE SERVICES INC
717-838-3668
TYM AMERICA EXPANDS MARKETING DEPARTMENT
With over three decades of large equipment and tractor experience,
John Mickel joins the sales department of TYM America as an independent
representative for the Mid-Atlantic to New England territory.
(Harrisburg PA. . . . May 2006) John Mickel has been added to the Sales
and Marketing arm of TYM America as an independent representative, according
to TYM America President Craig Pickles. Mickel comes to TYM America with over
three decades of equipment experience. The new addition comes on the heels of
Jay Feldman becoming Vice President of Sales for the company.
"Mickel will be responsible for the Northeast territory for our company that
includes all the states from West Virginia through Maine," said Pickles. "The
region from the Mid-Atlantic states through New England is a thriving territory
to be tapped. This goes hand in hand with our marketing plan to garner a larger
percentage of the highly competitive compact tractor market."
Mickel will focus on client retention as well as development of new dealers for
the TYM America product line. His duties will be to research and develop
distribution arenas and facilitate the sales and marketing efforts for the
dealers.
In the equipment and tractor business all his life, Mickel started in tractor
utility and lawn and garden products when his father started his own business
in Altoona, PA., called R.K. Mickel Equipment. When his father sold the business,
Mickel continued working in the industry, as sales and marketing representative,
as well as a sales and marketing manager for companies such as Land Pride, and
had stints as General Manager and CEO of various companies including S D M & R,
Brickman Group, and other tractor and equipment companies. Currently Mickel,
who resides in Richboro, PA, will split his time between his home office, the
TYM America, Harrisburg, PA headquarters and traveling throughout his sales
territory.
In 2006, the company has continued to posture itself for expansion in the United
States including adding sales staff, a new and expanded line of tractors in a
variety of colors, and a major partnership with another major American company,
Caterpillar who supplies their engines.
Known for its premium products without the premium price tag, TYM tractors in
America invites your inquiry for more product information, or to distribute TYM
tractors in America. Please contact TYM America, American Jawa, Limited, 7301
Allentown Blvd., Harrisburg, PA 17112, call 717-540-5618, or visit the web at
www.TYM-America.com
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